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Question:

Web research is important in sales because:

A

You can impress your co-workers with your speed and knowledge.

B

It prevents you from having to cold call all day.

C

You will sound like you know more than you do when speaking with the customer.

D

It allows you to be educated about the customer’s circumstances and business needs.

That is incorrect, Answer is D

The Wisdom Behind The Answer

Studying is the first step to understanding.  Sounding like you know more can only occur if you have already done the research.  The information will not prevent you from cold calling, but will reduce the need.  And finally, trying to impress other people with your knowledge is a waste of time.

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